Setting up any new business is very exciting, but not without risk. Aesthetics is no exception. While there are many appealing aspects to starting a new business in non-surgical treatments (profit, low entry costs, freedom to manage your own time), you should also be aware of the risks.
Here are 3 common errors that put startup businesses at unnecessary risk:
Trying to be too many things to too many people can backfire, leaving you overstretched and clients confused. Focus on a core service and treatment offering, especially in the early days, to keep your business model simple and easy to manage. Above all, focus on leaving clients happy with their results.
Rising revenues doesn’t necessarily make for a successful business. Net profit is key, which is the sum left after all costs. Whether you’re pricing or buying products, be sure that you’ve built in enough margin to pay for everything.
3. Spending unwisely:
It’s best to start small and simple, not over-invest in unnecessary equipment and support. A lot of start-up businesses want everything to be ‘just so’ before they launch and spend valuable start-up funds on things that aren’t entirely necessary e.g. offices, stationery. Think what you can get away with from day one and build your offering as the business grows.
SkinViva Training Academy Manchester
Established in 2013, SkinViva Training Ltd offers a range of professional training courses for cosmetic and medical skin treatments. Courses are directed at suitably qualified and registered medical professionals who wish to learn and build on their skills in delivering these procedures.
We also offer valuable advice and support to delegates who are building their own aesthetics businesses.
The SkinViva Training team upholds high standards of clinical training providing a combination of fully-supervised practical experience together with essential theory. SkinViva Training provides high quality, value-for-money courses at all levels from entry to advanced; preparing candidates to deliver safe, effective non-surgical cosmetic treatments. Popular courses include training in Botox, dermal fillers, injectable lip enhancement and anaesthetics.
Contact us for further information, to discuss which course is right for you.
To enquire about availability or to book a training course please call 0161 850 2491, email firstname.lastname@example.org.