Aesthetic treatment business advice from our network
Like any new business, starting off in the world of aesthetics has its challenges.
How do you get started? What are your priorities? How do you do the best for your patients whilst achieving a profit etc?
We asked some of our very own training delegates to write up their own experiences of what it’s like starting off doing dermal fillers and Botox treatments.
Below, Catherine Hall, a nurse from Leicester who completed the V300 non-medical prescribers course in 2014 tells her story of how she got started:
Catherine Hall’s Story – Athena Aesthetics
Once I completed the SkinViva Training Foundation BOTOX® & Dermal Fillers Course in 2015, I approached several salons to offer aesthetic treatments to their clients. Many didn’t respond, however, the responses I did get were from a variety of different salons, specialising in different treatments.
I remember the first clinic I did, nobody turned up – what a waste of time and money, I’d driven miles to do this clinic! I didn’t give up however and things soon picked up and clients were booked in for consultations.
I was approached by a specialist skin care clinic in Leicester to offer a service to their clients. In the last couple of months things have grown well and I have a good working partnership with the skin care salon with plenty of repeat customers and some lovely testimonials and pictures for the new website and social media pages that I am currently creating.
I have qualified in lip augmentation since the original training and have dropped a day in my full time job to build my business.
Lessons that I have learned in the last year:
- Salons / salon owners interests are not always in your own interests. Some salons I found only want you there so they can get treatments at cost prices. Ensure you work with a team who’s prepared to put some effort in for you before you give away free treatments.
- Men usually have stronger, MUCH stronger muscles than women J – it can be a good idea to think about a male supplement for Botox.
- Keep an eye on filler syringes as you are using them – I used a whole syringe on one side of a ladies face the first time I did marionettes instead of spreading it over 2 sides!
- If you offer free top ups, everyone will want it, if you don’t automatically offer it, then fewer people will contact you with asking for a top-up. It’s important to remember we’re dealing with a prescription-only medicine and so you, as the practitioner, are recommending the dose you feel is right for them.
- Re-invest in further training as much as you can. It’s always good though to get a feel to ensure you’re going to have customers for what you’re training in before you spend the cash.
- SkinViva Training ongoing support and their private Facebook support group is invaluable!
- Things do go wrong sometimes but usually clients are ok with that – I, on the other hand, am not!”
Free Checklist for Setting up an Aesthetics Business
Please complete our form to be directed to a FREE downloadable checklist for setting up your Aesthetics Business.
Download SkinViva Training’s Free Checklist
for Setting up an Aesthetics Business
Our checklist is a comprehensive account of the areas you’ll need to consider before you meet your first patient to ensure that nothing essential is overlooked; based on our own experiences from SkinViva’s early days in 2008 as well as information and advice discussed with our many delegates since SkinViva Training began in 2013.
SkinViva Training have helped many delegates on the way to their own business, so take advantage of our advice – it’s free! We also share plenty of advice on our course and in delegate forums afterwards.
Botox and Fillers Training Manchester
SkinViva Training Academy offers a comprehensive range of non-surgical skin treatment training courses for medical professionals such as suitably qualified and registered medical professionals who wish to learn and build on their skills in delivering these procedures.
SkinViva Training Academy was established by Dr Tim Pearce MBChB BSc (Hons) MRCGP in 2013 after he set up SkinViva in 2008 – an aesthetic treatment business which now covers the North West of England.
For further information, to discuss which course is right for you, to enquire about availability or to book a training course please call 0161 850 2491, or email firstname.lastname@example.org.