Aesthetics, and the beauty industry overall, have experienced significant growth in recent years, with an annual compounded growth of 4.75% worldwide. The industry is expected to continue growing at a fast rate, which is ideal for running successful aesthetics clinics.
However, there is also an increasing amount of competition, with more clinics opening to enable clinic owners to benefit from the business opportunities in this growing industry.
Therefore, if you are considering setting up an aesthetics clinic or if you are a clinic owner looking at new ways to get ahead of your competitors, raising brand awareness is key.
Top strategies for boosting brand awareness
Understand your target personas
For marketing campaigns to be effective, they must be developed to appeal to your target customers. A customer persona is a fictional character with the demographics, habits, problems and goals of your typical client.
Aesthetics patients will usually be in age groups where the skin has started ageing, and clients will usually have adequate disposable income to afford treatments. Your customer persona is also likely to live quite locally, so you can take all of these types of information to develop marketing strategies to appeal to your target persona(s).
Social media consistency
Aesthetics clinics can generate high numbers of business leads through a strong social media strategy. Your target persona is quite likely to use social media platforms such as Facebook and Instagram, so posting high-quality content and doing it consistently is key to building up your brand awareness. Creating content that people interact with, by liking, sharing and commenting will help your social media following and your brand to grow.
PPC has become a very effective marketing strategy to help generate more online business leads, so if you have not explored using PPC yet, now could be a perfect time.
Provide a high-quality service
Trends in the aesthetics industry show that many clients are happy to pay more for a higher quality of treatment and service, so building your brand around delivering high-quality treatments will help you to grow your customer base.
When you provide a better level of service compared to your competitors, you will get more repeat clients and you will also benefit from your happy clients telling other people how good your service is. Satisfied clients will leave positive online reviews, share your social media content and tell their friends about your brand, so delivering a top-class service is essential to raising your brand awareness.
To deliver a higher quality of service compared to other clinics, having high-quality training from a top training provider such as SkinViva Training Academy will boost your skills and knowledge. Being able to offer the most in-demand treatments will also give you the edge over competitors, so taking courses when new treatments become available is also very beneficial.
Medical Aesthetics & Business Training
SkinViva Training Academy can help you to become a highly skilled aesthetics clinician and we can also help you to boost your marketing results. We provide support at every step of your business journey.
Visit our website to view our available training courses that will help your clinic to thrive.
Advice for Medical Aesthetic Startups
Here are a few more things to think about if you’re opening a new aesthetics clinic:
- Consider whether you want to be self employed, sole trader or limited company – you can change down the line if you need to, but it’s best to understand the options and think it through at the setup stage
- Ensure you have adequate and appropriate insurance from day 1
- If you are carrying out BOTOX injections, you’ll need to work with a prescriber or have prescribing rights yourself
- Think about where you’ll get your supplies. Choose a reputable pharmacy
- Get separate bank account even if you opt for self-employed, it’s much easier to keep on top of the figures
- Contactless payment is widely expected now. There are a number of different systems available, so look at which option is best for you
- Think about your admin – how are you going to manage patient records? Take note of sales? Issue receipts? Track expenses?
For great advice from people who’ve been there, go to SkinViva Training Academy’s Facebook delegate network. It’s a highly valuable store of advice and knowledge. You can browse through thousands of previous questions and answers or post your own query for advice from other practitioners.
SkinViva Training Academy, Manchester
SkinViva Training Academy offers a comprehensive range of professional training courses for cosmetic and medical skin treatments. Their courses in cosmetic treatments directed at suitably qualified medical professionals* who wish to learn and build on their skills in delivering these procedures (*subject to meeting SkinViva Training Academy’s entry criteria).
The SkinViva Training Academy team upholds high standards of clinical training providing a combination of fully-supervised practical experience together with essential theory.