eLearning Business Course - SkinViva Training Academy

From Passion to Profit: The ABCD Method

A Foundation Course for Aesthetics Entrepreneurs

Introductory Price £159

E-learning online course with 5 Core Modules & 3 months of Live Q&A interactive sessions

Our comprehensive online training course is designed specifically for start-up businesses in the aesthetics industry! Whether you’re an aspiring business owner or have recently launched your own aesthetics-related venture, this course is here to equip you with the knowledge, skills, and strategies necessary to thrive in this busy and rapidly growing industry.  The truth is, the skills that have given you your passion for treating your future customers, are not the skills you need to grow a successful business – so it’s vital you find out what you don’t yet know & quickly!

The aesthetics industry encompasses a wide range of businesses, including skincare clinics, beauty salons, med spas, cosmetic product lines, and more. With the ever-increasing demand for beauty and wellness services, now is the perfect time to establish your presence and capitalise on the opportunities available and head towards your goal in a straight line with no wrong turns.

Our course is carefully curated by an industry expert who has years of business knowledge and years of hands-on experience running a thriving clinic and academy.  Who possess a deep understanding of the aesthetics market, its opportunities and the unique challenges faced by start-ups. We have distilled experience, a genuine passion for this market sector and actionable insights into a comprehensive start up curriculum that covers every aspect of launching and developing a successful aesthetics business, with an understanding of what you need to do to keep going – long after others have given up.

Objectives

Throughout the course, you will gain valuable insights into the fundamental principles of making a mark in the aesthetics industry, and how to start your business the right way. We will guide you through the process of developing a compelling ‘profit plan’, identifying your niche, and crafting a brand identity that resonates with your ideal customers.

In addition to the essentials of business strategy, we will delve into the legal and regulatory considerations specific to the aesthetics industry, ensuring that you are well-versed in compliance matters.

Our course will also equip you with the fundamental knowledge to navigate your local marketing and promotional strategies effectively, helping you attract and retain a loyal customer base.  Did you know that statistically aesthetics businesses in the UK gain 80% of their customers through local marketing strategies?

Fundamentally, this course will teach you the simple ABCD method.

  • You’ll learn how to ACTION all the key steps for a strong business set up.
  • You will understand how to BOLSTER lead production.
  • CONVERT leads into paying appointments.
  • And create DEDICATED clients – long term.

Key Features

  • Our online training platform offers a flexible learning experience, allowing you to study at your own pace and access the course materials with additional external links from anywhere in the world. Engage in interactive modules, practical case studies, and use templates to reinforce your understanding of the concepts covered.
  • Whether you’re starting an aesthetics clinic, launching your own skincare line, or establish a med-spa, our online training course for start-up businesses in the aesthetics industry will provide you with the foundational knowledge and tools needed to embark on a successful journey. Join this course today and unlock your full potential in this exciting and rewarding field.
  • In addition, every month there will be a live interactive Q&A session with Fiona Macaskill to ensure you can overcome any blockers in your business set up. You can attend live or submit a question via the dedicated online group and watch a recording of the Q&A where you question was answered.  All this is included in the course price.

Modules

  • Videos
  • Downloadable materials
  • Additional Resources
  • Templates
  • Monthly Q & A session. Live or Recorded to watch later

Topics include but are not limited to:

  • Mindset & establishing your ‘Non-Negotiables’ & Boundaries
  • Understanding the Aesthetics Industry
  • Defining Your Unique Value Proposition

Topics include but are not limited to:

  • Business Names & Logos
  • Limited Company V Sole Trader
  • (Your own clinic or hiring a room in a salon)
  • From Business Bank Accounts
  • Insurance
  • Licensing
  • Company Policies & Business Terms and Conditions
  • Creating a Website and a Google Business Profile
  • Social Media Set-up.
  • Why use a Customer Relations Management System & which one!
  • Working with a Prescriber or as a Prescriber
  • Additional Resources to make the set-up process so easy!!

Topics include but are not limited to:

  • Your Ideal Client
  • Your Niche
  • Profitability Plan Essentials with Mission Statement & Core Values

Topics include but are not limited to:

  • Pricing Structure
  • Treatment Costs and Profitability
  • Key Finances you NEED to understand.
  • Target yourself and your numbers

Topics include but are not limited to:

  • Attraction Marketing Verses Interruption Marketing
  • Technology to assist with marketing from AI Tools to Apps & everything in-between.
  • Building a Strong Online Presence: Leveraging Websites, social media, and SEO
  • From Email & Text Marketing to Local marketing initiatives that REALLY work.

There are several ways that these online modules can be delivered to delegates:

  1. Main route to delivery – YDY Coaching Learning Management System (LMS): delegates can access the module through their individual accounts, where they can view lessons, complete assignments, and track their progress.
  2. Email Delivery: Welcome emails and additional materials may be delivered this way. This method is suitable for smaller modules or supplementary materials when appropriate.
  3. Video Hosting Platform within the LMS: The videos will be embedded in a password protected LMS for added security.
  4. WhatsApp Group with live monthly session: we will conduct a live webinar or virtual session once per month which only people who have attended this course will be invited to. Delegates will be added to a WhatsApp group and can post questions on Start Up business topics.

Everyone who purchases the programme of learning will be added into a private closed group for members only for:

  • Peer Learning
  • Additional Questions

BUY eLearning Business Course – Introductory Price £159

Eligibility

Our comprehensive online training course is designed specifically for start-up businesses in the aesthetics industry! Whether you’re an aspiring business owner or have recently launched your own aesthetics-related venture, this course is here to equip you with the knowledge, skills, and strategies necessary to thrive in this busy and rapidly growing industry.

The aesthetics industry encompasses a wide range of businesses, including skincare clinics, beauty salons, med spas, cosmetic product lines, and more.

There is no training on injectable procedures on this course, therefore our normal eligibility criteria do not apply, and we are able to welcome those in the industry who do not necessarily have a medical qualification or registration. As well as practitioners, the training could be highly useful for clinic managers and non-medical practitioners. We also welcome level 3 beauticians.

Please contact us if you have any queries about your suitability.

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