Aesthetics Business Event: Realise Your Vision | SkinViva Academy
aesthetics business event 2023

“Realise Your Vision”: Empower Passion for Profound Profit!

Aesthetics Business Event £159

Led by Fiona Macaskill, Aesthetics Business & Confidence Coach – YDY Coaching Ltd. with guest speakers

Embark on a journey from aspirational dreams to the realisation of tangible financial success. Starting with the foundational construction of your ideal aesthetics business and identifying your target audience, to mastering the best practices and efficient client acquisition strategies. Gain insights into technological solutions that can bolster your business and discover solutions to surmount the obstacles holding you back.

After enduring a multitude of virtual events and wading through a perplexing array of individuals promising ‘two-step programs to ultimate success’ or ‘overnight blueprints for million-pound businesses,’ the moment has arrived for a real, immersive, in-person aesthetic business event brimming with actionable advice, solutions, and invaluable takeaways for future reference.  No smoke and mirrors, no outrageous promises – just good old fashioned, tried and tested, realistic but innovative business advice that you can follow and implement if you really want your life & business to change.

If your commitment to your aesthetics career is unwavering and you’re eager to yield returns on your investments in training and online courses, seize this opportunity to thrive and expand your horizons.

Don’t delay, don’t overanalyse – if you’re feeling stuck or trapped in endless cycles, this is your navigational chart and compass guiding you toward the future you yearn for and truly deserve.

What will the day include?

This is a full day experience from 09.30 to 16.30.

With multiple speakers, interactive group exercises, and a guidebook to take away for future plotting and planning! (To ensure you have individual and relevant solutions for your business to take home).

Key topics:

  • Reverse engineer goal setting & ‘to do lists’ to ensure maximum future success.
  • Identifying your ideal client and niche to ensure you are marketing the ‘right message to the right people’ and not expanding energy on the wrong audience.
  • Business Practical’s! – All in your ‘guidebook’. (From checking your set up is superb to ongoing practical dos and don’ts & what a great customer journey looks like.)
  • Expert knowledge from an Accountant specialising in Aesthetic Bookkeeping/using an accountants/Tax/Registering & dos and don’ts of VAT & WHY doing this right can ensure your business thrives long-term.
  • Why ‘knowing & understanding your business numbers’ is essential & why measuring success and failures is not just a ‘nice to have’ – it’s a deal breaker!
  • Lead Generation – Using social media WITHOUT it using YOU! Quick tips and tricks to stop you procrastinating and agonising!
  • Lead Generation – Building an audience of ‘Enthusiastic Advocates’ – Offline… so you can build your business in your local community through Word of Mouth and collaborations. Imagine social media disappeared…. How would you market your business?
  • Selling & Upselling – It’s an art everyone can learn, and it doesn’t have to be awkward!
  • Practical Mindset! Things you should do EVERYDAY – to deal with overwhelm and procrastination.
  • REAL stories from REAL clinicians who are ‘doing the do’ and ‘living the life’. Challenges and successes.
  • Tech Guides & Solutions to maximise reach and profit & stay compliant.


Everyone who attends the event will be entered into a competition to win:

  • A FREE 1-2-1 business coaching session with Fiona Macaskill, YDY Business Coaching
  • A FREE online Business Course from SkinViva Academy worth £495
  • A FREE half-day skin care course at SkinViva Academy


09.00 – 09.30 Registration

09.30 – 11.00

  • Welcome
  • What’s in the guidebook and how to use it
  • First interactive exercise

11.00 – 11.30

  • First ‘real story’ speaker with quick Q&A

Leanne Hunter

11.30 – 11.45 Refreshments break

11.45 – 12.45

  • Understanding your numbers & KPI’s, Measuring your success & challenges

Waqas Sagar

12.45 – 13.30 Lunch

13.30 – 14.00

  • Polynucleotide demonstration
  • Discussion around choosing the right treatments for your clinic

14.00 – 15.30

  • Lead Generation – Building an audience of ‘Enthusiastic Advocates’ – Offline… so you can build your business in your local community through Word of Mouth and collaborations. Imagine social media disappeared…. How would you market your business?

Fiona Macaskill

  • Lead Generation – Using Social Media, WITHOUT it using YOU! Quick tips and tricks to stop you procrastinating and agonising!

PLUS interactive exercise on the secrets of making a great reel.

Amy Broadbent

  • Selling & Upselling & a great customer journey– It’s an art everyone can learn, and it doesn’t have to be awkward!

James Ashton

15.30 – 16.00

  • A.I & Tech Solutions for your businessFree options to get you going and why finding the right ones is SO important and why ChatGPT is your best friend at the moment.

Fiona Macaskill

16.00 – 16.30

  • Q & A
  • Thank you and wrap up

Meet the Speakers

Workshop led by Fiona Macaskill

YDY Aesthetic Coaching Ltd

Fiona MacaskillI am a Business & Confidence Coach specialising in the Aesthetics industry, backed by a diverse background. Previously, I spearheaded SkinViva Academy & Clinic, overseeing a multitude of aesthetics training courses and managing a high volume of clinic appointments each month. While maintaining my connections at SkinViva, I am now fully dedicated to coaching, in addition to serving as a business consultant for two global skincare enterprises.

My coaching approach is personalised and geared toward tangible outcomes. I’ve breathed new life into start-ups and dormant ventures, leveraging my proficiencies in operations, sales, and localised marketing strategies. My strengths encompass refining client acquisition, enhancing sales, and crafting extraordinary customer journeys with a deep understanding of the industry. My primary focus is collaborating with clients who share my enthusiasm for progress and excellence and are dedicated to working diligently to attain their aspirations.

Within the aesthetics and skincare realm, I offer pragmatic coaching skills. My business ethos is founded on simplicity – integrating practical wisdom, robust business acumen, and inventive thinking to attain enduring triumph.

Mary Munro – Clinician & Business Owner

Mary MunroMary has been a nurse for over 12 years and focused on emergency and acute departments in several NHS trusts throughout Somerset. Mary continues to serve in the NHS, only recently returning from overseas deployment to assist with patients isolated to their ocean vessels.

Aesthetics treatment is a passion for Mary, and she is a graduate of the Mastery Aesthetics Programme at SkinViva Academy.

Leanne Hunter – Clinician, Trainer and Business Owner

Leanne HunterLeanne has been a registered nurse since 2010 and completed her Aesthetics training in 2016.

Trained by SkinViva Academy at Mastery level, Leanne has a keen eye for facial detail and facial proportions. Leanne has mastered the techniques to give you the results you are looking for and she will make your experience the very centre of everything she does.

Leanne’s passion for delivering the highest standards and outcome for clients has propelled her into teaching for SkinViva and supporting those new to Aesthetics.

Amy Broadbent – Digital Marketing & Campaign Manager, SkinViva Ltd

Amy BroadbentAmy graduated from Sheffield Hallam University with a degree in Business and Marketing. She’s previously worked in the Jewellery and Interior Furnishing industries, before joining SkinViva and making the move into the world of Aesthetics. She’s always had a passion for Beauty and Skincare and thrives off coming up with new ideas to enhance the profile of the business.

Waqas Sagar – Chartered Accountant, Accotax

Waqas SagarWaqas Sagar, a distinguished Chartered Accountant by profession, boasts a rich academic background, being a double graduate and holding an impressive trio of UK professional qualifications – ICAEW, ACCA, and AAT – which stands as a testament to his unwavering dedication and expertise.

At the mere age of 24, Waqas embarked on a remarkable journey, one that would forever change the trajectory of his career. With nothing but his skills and determination, he founded a practice that has grown exponentially, now serving over 800 businesses across the nation from his London offices. His ambition knows no bounds; in December 2019, Waqas astutely acquired the firm Cruse+Burke, paving the way for an innovative franchising model set to launch in the coming year. This bold step forward builds on a solid brand that he has painstakingly nurtured over an impressive decade.

Waqas’s entrepreneurial spirit reaches beyond the UK, with successful ventures in the tech industry and other sectors across the globe. Driven by an unyielding passion for growth and a desire to make a positive impact, he is an inspiration to those seeking to elevate their businesses and make a difference in the world

James Ashton – Head of SkinViva Academy & Clinic

James AshtonJames started his career in sales back in 2008 working for a large multinational consumer goods company. This entry level position ignited his curiosity into the psychology of selling, and what followed has been a journey in honing those skills and helping others to do the same. Recognised for wanting to share his knowledge, James progressed into sales training roles and then further down the line, into sales management in another consumer goods company within the same industry.

Having then spent the last 6 years in the Professional beauty sphere as national Sales manager for Schwarzkopf Professional UK, looking after a portfolio of 2800 salons, and tasked with helping them grow their client base and visit frequency through his team of sales reps and line managers. James is uniquely placed to offer insights in to how to successfully, and most important confidently, upsell to your clients.


IndeskInDesk is a remote receptionist service for Medical Aesthetic clinics with real people answering real patients in real time. Save time and grow your business with the help of virtual receptionists for aesthetic clinics, nurses and practitioners. The InDesk team handle your patient communication, from initial enquiry to confirmed booking in your calendar.

Book Now

No dates scheduled at present - please contact us to register your interest

Event Venue: King Street Townhouse Hotel

Aesthetics Business Event FAQ

Participating in an in-person event, surrounded by fellow professionals and speakers committed to furnishing solutions, is an invaluable asset for your professional and personal growth. It equips you with tools and skills that aren’t always accessible within the confines of a clinic or through online channels. Our goal is to ignite your passion for aesthetics and translate it into tangible profits!

This course is aimed at medical professionals and NVQ Level 3 Beauty Therapists. Whether you’re at the outset of your journey or on the verge of propelling yourself and your business from ‘passionate pursuit’ to ‘professional profitability,’ the time is ripe to delve into a realm of pragmatic, applicable, and sustainable business techniques that will steer your business in the right direction.

Please contact us if you have any queries about your suitability.

The event will be held at King Street Townhouse on the 6th Floor / South Terrace, 10 Booth St, Manchester M2 4AW.

King Street Townhouse has an ideal location in the heart of Manchester. The hotel is a 10-minute walk (or five-minute taxi ride) from the city’s four main stations: Manchester Piccadilly, Manchester Oxford Road, Manchester Victoria and Deansgate, or a five-minute walk from the Q-Park Piazza on St James Street, where the hotel has an agreement of 25% off parking for all guests – a link to book the parking along with a discount code will be shared nearer the time of the event.

Yes, the ticket includes a scrumptious lunch and other refreshments.

You will be provided with a workbook and pen on the day. But feel free to bring anything else or a laptop if you wish.

Yes a certificate will be available after the event, which you can download and print or display on your website/social media.

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Aesthetics Business Event Queries

Please contact us to discuss your suitability for this course by filling in the form to the right hand side, or via: